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WHO WE ARE.

PRIMERA is more than just a motorcycle shop — it's a destination for every type of rider. Whether you're a seasoned enthusiast or buying your very first motorcycle, you'll find trusted brands like SYM, Keeway, Benda, Benelli, and MBP under one roof.


We also carry a wide range of motorcycle parts, accessories, and offer repair and maintenance services to keep your ride in top shape.


While waiting, enjoy a fresh cup of coffee or a light snack in a space made for comfort and conversation.

OUR TARGET MARKET.

At PRIMERA, we welcome everyone — from daily riders to weekend warriors. If motorcycles are your thing, you’ll feel right at home here.


Our space is built for:

Target Market

ALWAYS MOVING FORWARD.

At PRIMERA, we believe in progress — on and off the road.


That’s why we offer a wide range of brands, reliable service, and a space where riders can gather, relax, and talk bikes.


From new motorcycles to proper maintenance, we’re here to support every journey — whether it’s your daily ride to work or your next long-distance trip. We keep you moving forward — one ride at a time.

EVERYTHING STARTS WITH THE FIRST


Your first motorcycle.

Your first long ride.

Your first stop at PRIMERA.


We’re here to guide you through those firsts — with trusted motorcycle brands, after-sales support, and a place to hang out while your unit gets serviced.


Because we know:


Every rider’s story begins somewhere.


Let it begin at PRIMERA.

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MISSION.

"To provide motorcycle enthusiasts with top-quality motorcycles, accessories, and unparalleled customer service..."

VISION.

"To be the leading motorcycle dealership known for innovation, trust, and an unmatched commitment to the rider community..."

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